Mark Cuban made a comment a few months ago that he wished people would put their phones away while in the Mavericks stadium. I have great respect for Cuban, but, in this case, I think he is way off base. For someone who is such a forward thinker when it comes to technology, he is missing the point of what mobile means to the overall sports viewing experience.
Many fans use their phones as a gateway to an enhanced stadium experience. That experience includes real-time stats on every facet of the game, on demand replays, trash talking on social networks, and sharing highlights with their closest friends. Cuban argues that fans use phones in stadiums when they’re bored. While this is
There are too many benefits to the fan experience that come from tapping in to the power of mobile for Cuban to ignore. It’s arguable that fans using their phones in stadium are more engaged. They could be using their mobile device to upgrade seats, order food, view player statistics, share pictures to social networks, and check the status of their fantasy teams.