Snapchat is much more than an app for sending self-destructing messages. It is a platform for creative expression. Even though it started its life as a messaging app with a unique twist, it has since grown into a community of talented content creators. Since its mixed media stories must appeal to short-attention spans, its actually cultivating a new world of visual storytelling. It’s for this reason that I think the DOOH world needs to take notice.

I have seen countless examples of incredible short-form content on Snapchat, with unique styles and creativity that are a rarely seen on DOOH networks. Snapchat Discover is one of the best ways to experience content that speaks to a new generation of consumers. If you go there expecting little more than mobile grafitti, you are going to be shocked by what you find. It is populated with daily stories from a select group of publishers. From the National Geographic to Refinery29, these stories showcase what’s possible when design-first thinking, entertainment, and journalism meet. Such is what our world requires to cut through the visual clutter from our ever-growing social media feeds.

I’m not recommending that you go and hire a team of Snapchat-loving millenials to take over your content creation…just yet, anyway. I am imploring you to spend time on Snapchat. It’s a great place for you to experience media in a new way. You don’t need to send a single snap. Just swipe over to the Discover section and start consuming content. I promise that you will be amazed.