I read an interesting article on Mashable this morning that discussed the rise of entertainment check-in applications like Miso, Philo, and GetGlue. In the piece, the author surmised that the “cultural check-in” (the idea of checking-in to cultural concepts like media, music, etc.) would come to usurp the location check-in.

In practice, this alternative checkin behavior is one that is more cultural and familiar than anything the location checkin offers. In fact, it emulates the way we experience entertainment in our everyday lives. The desire to share is unchanging — it’s how we share that will continue to evolve with the help of social media and entertainment checkin services.

Foreign as it may sound, the act of checking-in to television shows or other entertainment entities creates a culture connection between media consumers with similar interests. Philo, Miso and GetGlue provide services that allow individuals to make social connections to culture, and that’s what sets them apart from the Twitters and Facebooks of the social networking world. (via Mashable)

While I find the author’s argument to be thought-provoking, I believe that it’s short-sighted in its assessment of the current and future state of media consumption. Rather than looking at check-in services like Philo (viewers use the iPhone app or web to check-in to the live content they’re watching) as separate from their location-based brethren, it’s necessary to acknowledge the significant overlap that exists between them.

The growth of wireless Internet connectivity, smartphones, and tablet computing has fostered location agnostic media consumption. The days of being tethered to one’s couch in order to catch his favorite primetime television show are over. People now possess the ability to view TV and web content across a variety of different devices and platforms. Media consumption has become as fluid as movement between geographic areas.

Contrary to what the Mashable article contends, location and the consumption of media (TV content, web video, music, etc) are not mutually exclusive. They are linked. A flexible relationship exists between the two, such that, at any given time, they can have significant or limited influence on the other. Because of this connection, powerful insights can be generated by mapping media consumption against location data. Therefore, the greatest impact can be created by tying location check-ins and cultural check-ins together.