David Weinfeld

Exploring the Convergence of Media and Technology

Startup Leaf Bringing Android Tablets to Retail

Before jumping into this post, I need to preface the fact that I am a proud iPad owner. I think it is an amazing device. But, it’s not the only one out there.

Dave Haynes has a great post on his blog about a new startup called Leaf that is building out an Android-based point-of-sale system for retail. In his post, Dave highlights Leaf’s enterprising approach to a segment of the tablet market that has been dominated by Apple.

I think Dave is spot on with his profile of Leaf. While the iPad has been the overwhelming choice when it comes to in-store tablet deployments (see: Belly, Square, Nine West, Urban Outfitters), Android is beginning to step out of the shadows.

Many startups and brands are beginning to see the value of Android tablets at retail – more economical, open platform, more device choices, etc.  I recently interacted with a Buzztime tablet at Buffalo Wild Wings that was Android-based. It was a great experience, at a fraction of the cost of deploying iPads. Ziosk is another example of a startup looking to deploy table-side tablets at scale. Guess what platform they went with?…Android.

While I believe that iPads and Android tablets both have a place in customer-facing retail deployments, it’s nice to see that companies are widening their view to take in all of the possibilities.

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