RFID and NFC, an extension of the ID tag technology, are going to transform retail. Rumors around the inclusion of NFC within the iPhone5 have grown to a fever pitch. Rightfully so. RFID, a technology that uses communication via radio waves to exchange data between a reader and an electronic tag attached to an object, has the potential to redefine relationships between our digital and physical worlds.

RFID is a critical component to the realization of “The Internet of Things.” Embedded intelligence within objects is destined to create one-of-a-kind connections between people and environments. The concept video below illustrates just what RFID/NFC bring to the retail sector. A handful of potential applications described include:

– Triggering a photograph at an event, automatically sending that photo to the wearer’s Flickr

– Connecting two people on Facebook when they both step on a mat

– Automatically trigger status updates when within range of a reader

– Access to VIP restrooms at popular events for people wearing WeSC shoes, or simply entry into the event itself

Bricks-and-Mortar will never be the same.


RFID in shoes from Hampus Lemhag on Vimeo.