Obscura Digital’s Retail Solutions Group has published a Must Read! article entitled, “The Future of Wired Retail.” The piece examines the convergence of mobile, social, and digital out-of-home technologies across retail environments. The article was produced by Sam Stein, an Associate in Obscura’s Networks division, in collaboration with yours truly, David Weinfeld.
With tough economic times, consumers have become much more frugal with their spending. Because of this, shoppers are becoming much more educated and informed about products, shopping on a need rather than want basis.
“To keep up with this changing face of retail, companies must embrace the new shopper. Today’s customers are more technologically savvy, knowledgeable, mobile, time-starved and financially challenged. They have embraced technology as it has become more user-friendly, including smart phones and mobile applications. They have become more knowledgeable through the use of technology by researching their purchases online, via social media with peers, and digitally as they are on-the-go with their phones.” -Converging the retail experience to connect with the changing shopper, NCR.
In a 2010 survey of
consumers conducted by Buzzback Market Research, findings showed that 88% of shoppers are more likely to choose a company that gives them the ability to interact via online, mobile, or self-service device. With the modern day consumer more willing and eager to use technology outside the confines of his home, retailers are finding it beneficial to integrate customer-facing technology solutions into their stores. U.S.
“Technology can be the enabler that facilitates an improved shopping experience. Through advanced analytics and marketing solutions, retailers can deliver the information that shoppers want and need to become and remain loyal customers. Technology enablers come in many forms including customer relationship management, e-marketing programs, self-service kiosks, self-checkout, social media and mobile applications.” -Converging the retail experience to connect with the changing shopper, NCR.
“There has been a transformation in our society where people are starting to prefer do-it-yourself, whether it’s kiosks or anything general, like the success of Home Depot and Lowe’s and do-it-your- self stores. There’s really a new generation that prefers self-service over actually dealing with a person.” – Stephanie Kropkowski, Kio-Ware
Interactive retail signage in particular, is something retailers have turned to in order to feed the knowledge starved, modern day consumer. Interactive retail signage solutions are no longer simple vending machines; they are information hubs and omniscient virtual sales associates.