David Weinfeld

Exploring the Convergence of Media and Technology

Category: mobile marketing

A Great Time at Customer Engagement Technology World

Wow! There is a lot going on in the digital signage universe. With Consumer Engagement Technology World happening this past…

Obscura Digital Ushers in “The Future of Wired Retail”

Obscura Digital’s Retail Solutions Group has published a Must Read! article entitled, “The Future of Wired Retail.” The piece examines the…

Location-Based Game SCVNGR Brings Rewards to AT&T Stores

I’m bullish on SCVNGR. The Google backed startup (the search giant invested $4 million in the mobile company) is making…

WVU Welcome Event Powered by LocaModa

LocaModa posted great pictures on its blog, The Web Outside, yesterday highlighting the company’s involvement in West Virginia University’s new student…

Best Buy Movie Mode App Makes “Despicable Me” Content Interactive

Silencing your cellphone before the start of a movie has become commonplace over the last decade. While most in the…

Do Smartphones Make Interactive Digital Signage Irrelevant?

With the growth of Apple’s application marketplace and the heightened development of Android-based apps, product comparison, retail wayfinding, and real-time…

Digital Linksights: AR Streams, Geo-Location, Social Media by the Numbers

MIT Technology Review: 10 Emerging Technologies 2010Each year, Technology Review selects what it believes are the 10 most important emerging…

Foursquare and Umbro Partner for Check-In Record

Sports stadiums are fertile environments for mobile advertising campaigns. The mobile channel can be used to activate fans’ excitement for the…

McDonald’s Interactive Digital Billboard: Catch the Goodies

I like the thinking and creativity behind this interactive outdoor execution created by DDB Stockholm for McDonald’s. It’s a fun…

How to Navigate the Location-Based Space…And Why

The Web is on fire with Location news. Thanks to the frenzy of activity surrounding SXSW, every location-based  application under…

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