David Weinfeld

Exploring the Convergence of Media and Technology

Category: media

Why Some Ads Need a Soundtrack

This ad wouldn’t be the same without audio. Its imagery enhances its soundtrack, and its soundtrack enhances its imagery. Nolan’s…

Zappos Loves Product Videos, And So Do Their Customers

With video becoming more pervasive across the Web, online retailers are aggressively moving into content creation. Zappos is a perfect…

A “Captive Audience” Has Options: Smartphones, Tablet PCs, and Beyond

You might be asking yourself why I placed the words “captive audience” in quotes within the title. Those who read…

How Captive is Your Audience?

I’ve been asking myself this question a lot lately when thinking about digital out-of-home media environments. The question has bubbled…

Outdoor Advertising FAIL: KFC Goes to the Dogs

Rex meet Colonel Sanders. The Colonel is the founder of KFC. Colonel Sanders meet Rex. Rex is a 2 year…

Is the Box More Exciting Than the Toy?

With the holiday season disappearing from our rear view mirrors, we’re reminded of the fact that the shiny object inside…

More DOOH Ad Networks & Aggregators on the Horizon

Ken Goldberg, the CEO of Real Digital Media and one of the smartest guys in digital signage, posted a great…

Champion the Utility of Augmented Reality

I read a great article this morning on Ad Age’s “Digital Next” blog about the hype surrounding augmented reality. The…

Google Brings 2D Barcodes to Retail Storefronts

Google wants every business to have an online presence. Google’s Local Business Center exists as fertile ground for companies to…

How Large Will Augmented Reality Be?

Is it a gimmick? Is it a game-changing technology?Is it destined to be abused by spammers?Is it the holy grail…

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