David Weinfeld

Exploring the Convergence of Media and Technology

Category: augmented reality

Pokemon Go Showcases Location-Based Gaming’s Potential

The world is full of Pokemon. That’s all thanks to the rapid rise of the Pokemon Go mobile app which…

Augment Your Reality with Image Recognition Mashup

I’m a fan of both image recognition and augmented reality technology. I see a future for both technologies to exist…

Digital Linksights: AR Streams, Geo-Location, Social Media by the Numbers

MIT Technology Review: 10 Emerging Technologies 2010Each year, Technology Review selects what it believes are the 10 most important emerging…

Deadliest Catch AR Game Brings Discovery Channel Show to Life

Discovery Channel’s reality show “Deadliest Catch” brings the dangers of the Bearing Sea into its viewers’ living rooms. The show…

GM’s Augmented Reality Windshield (VIDEO)

I’m a fan of augmented reality, as long as its not used as a gimmick within a marketing campaign. Over…

When Marketing Spam and Augmented Reality Collide

The video below presents an augmented (hyper) reality. It is meant to illustrate the destructive potential of brands spamming augmented reality…

Augmented Reality Cosmetic Mirror Offers Virtual Makeovers

I have seen enough makeup mishaps in my life (sorry sis) to know that makeovers can go bad quickly. It’s…

Yahoo Brings Augmented Reality Displays to the Olympics

As part of its Fancouver installation at the upcoming Olympic games, Yahoo is featuring in-window augmented reality displays. As you…

Adidas Augmented Reality = AR Gaming w/ Shoes

The Originals AR Game Pack is a series of five shoe styles that will have an AR code built in…

NRF 2010 Recap: Our Retail Future Awaits

If you were at the Jacob Javits Center in New York City on Tuesday for the National Retail Federation’s Big…

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